Kelly Fairbanks
Content strategy and writing in healthcare
Together, we can help patients find, choose, and trust you for care.
WHAT WE DO FOR YOU
Blogging
Improve search rankings, increase engagement, and establish yourself as a trusted source of information.
Conditions & Treatments
Establish medical credibility and marketing differentiators with condition and treatment pages.
Landing Page Copy
Make it easier for people to find you with copy that combines SEO best practices.
Who we help
Clinicians
Health Systems
Healthcare Marketers
Featured Project
MedStar Medical Group Anesthesiology is the exclusive anesthesiology provider for MedStar Health, the region’s largest healthcare network. With locations throughout Maryland, Washington, D.C., and Northern Virginia, MMG Anesthesiology needed a cohesive and comprehensive website to differentiate themselves from competitors and provide resources for patients and referring providers.
After interviewing 10 clinical stakeholders, Kelly Fairbanks crafted 25+ pages of original content, including key services, conditions, and treatment pages that position MMG Anesthesiology as a leader in innovative and safe pain management.
Meet Kelly
I’m Kelly Fairbanks, and I can help you spend less time on marketing so you’re freed up to care for your patients.
I help health systems, hospitals, and providers translate medical jargon into easy-to-read blog posts, website copy, and landing pages, which leads to:
More organic web traffic
Increased patient volume
Engaged, healthier patients
Improved revenue
From Our Clients
“Kelly Fairbanks is a go-to resource for our Marketing team. Her ability to work respectfully and collegially with clinicians—including very tenured physicians—and leverage their input into clinically accurate, consumer-friendly copy is impressive. The content is crisp and organized, as is her process. She is a trusted partner for us, and we see her as an extension of our team whenever we engage her expertise. I highly recommend Kelly.”
“Kelly is a masterful content writer and project manager for those in the healthcare sect. She has a natural skill of writing engaging blogs tailored to client needs delivered consistently early. As a team leader, she’s strategically focused on connecting departments and teammates for overarching goals. I’d highly recommend Kelly for healthcare organization content writing projects and related leadership roles.”
“Kelly is an absolute pleasure to work with, and highly recommended! She’s an amazing writer. You can trust she’ll provide high-quality work every time. She’s timely, responsive, and willing to accommodate her schedule to meet deadlines. We always receive very positive feedback on her work. Our medical staff is impressed with her flexibility, professional demeanor, and friendly attitude. She’s a rare talent and someone you can depend on to help you achieve your marketing goals. She’s the best!”
“Kelly strives for excellence and is an extremely reliable partner who is always willing to take initiative to help her clients produce best quality results! Her ability to gather complex content and translate it into digestible chunks of easy to understand copy is extremely valuable.”
Featured online and in-print
